Recommendation by Lemi
Yuet Whey Siah is the founder of DREA, a digital real estate advertising portal that allows property-related businesses to easily target their audience. It aims to be the average homebuyer’s go-to real estate platform; and it hopes to help shift industry advertising from traditional to digital media in the long run. According to Yuet, it was challenging as a woman to build her business in the predominantly male tech and real estate industries. Fortunately, she comes from an investment banking background, so she knows how to navigate the environment. Yuet also takes an objective perspective when she conducts her businesses. Instead of adjusting to accommodate gender biases, she focuses on improving legitimate concerns that she is able to change about her product, strategies, and goals.
1 Sophia Road, #06-10B Peace Centre, Singapore
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